Amy Tremmel

SKILLS
Photography
Photoshop CS
Video Editing Microsoft Office

EDUCATION
State University of New York College at Oneonta
 

Bachelor of Arts, 2007, Cum Laude
Music Industry, Phi Eta Sigma Honors Fraternity

I'm a dedicated and enthusiastic digital marketing professional with over 7 years of experience; 2+ years include personally developing and managing teams.

Supervisor of Social Creative Content (Clinique, Fisher-Price, Coke, Smirnoff, Enterprise)
360i | January 2013 – Present

-       Led thought-leadership and innovation across social content department

-       Primary creative oversight for the development and execution of social content and content strategies

-       Directly managed and cultivated teams of Social Content Managers & Associate Art Directors/Copywriters to develop innovative digital/social activations, long-lead content calendars and larger online/offline creative opportunities

-       Directed teams to align social content with business objectives for all clients
 

Community & Content Manager (Smirnoff, Guinness, UGG Australia)
360i | December 2010 – December 2012

-       Led in the development and execution of social marketing campaigns, comprehensive content strategies, day-to-day tactics and creative for multiple brands

-       Pitched and sold through multiple digitally-centric online & offline campaigns

-       Created original branded graphics, photography and videos for use on social platforms

-       Developed and delivered social performance reports including optimization recommendations for increased engagement
 

Web Marketing/Communications Manager (Tyra Banks)
Bankable Enterprises | February 2009 – December 2010

-       Directly responsible for Tyra.com with 750 live content pages, 800K+ Community, 145K+ Facebook Active Users – Growth from zero in one calendar year

-       Developed comprehensive, creative, and outcome driven online and social media marketing campaigns, building brand, community, context, and engagement

-       Directed web team in creating and deploying engaging direct-to-consumer campaigns

-       Directed editorial staff during copy and art production online properties
 

Marketing/Social Media & Events (Freelance)
Bohemian Hall & Beer Garden | May 2009 – September 2009

-       Developed and managed online marketing campaigns for new music initiative

-       Booked talent for outdoor beer garden on nights with an audience of 500+
 

Marketing Coordinator                                                                                                 
CMJ Music Marathon & Film Festival / CMJ Network, Inc. | August 2007 – December 2008

-       Tradeshow Manager of the 2008 CMJ Music Marathon, working one-on-one with client exhibitors, production staff and managing all on-site staff with over 11,000 attendees

-       On-site event production of 2007/2008 CMJ Music Marathon & Film Festival

-       Created and assisted in creation of several marketing proposals (CNN, EMP|SFM, Sambazon, Alltel, Lifetime Network, Ford Motor Company, Microsoft)

-       Pitched, developed and successfully delivered marketing partnerships (SCHED*, Schmap, Billboard)